It is difficult perhaps, to shed light on an often misunderstood discipline like marketing. In the minds of many, it is equated with advertising and promotion. In others, it plays a supportive role to sales as an administrative resource. When approached strategically, however, marketing can be a powerful source of sustainable competitive advantage.
Click on the link below to hear a webinar I did on the subject with the folks at Remote Deposit Capture. Com. While the presentation is geared towards financial institutions looking to offer remote deposit capture, the broad framework can be used in any business endeavor. Framework is really the key word here, as each of the bullet points can be expanded upon to drive tactical plans.
Enjoy!
http://www.remotedepositcapture.com/webinars/webinar.20091023.aspx
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